ProDesign was originally founded in 1973 but ProDesign today is a completely different company compared to back then. Design philosophy, basic values and corporate identity have changed remarkably since the entire organization was restructured in 2000 and it is difficult to make direct comparison between then and now.
Clean Danish design is the basis of their products but they add a twist of something surprising – something unexpected. They aim to balance classic and clean with bold and bright to continuously keep classic styles updated. The most important thing is always to create eyewear that will create a synergy between the face and the frame. The frame and the face must interact to obtain a beautiful and harmonic look. They never design a frame that demands all the attention but rather a piece of eyewear that completes and enhances the lines of the face.
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